ben chauchereau
graphic design + art direction
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Created a full brand identity for ShinDig Coffee; a pop-up cart serving brews at raves, festivals, and community events—capturing the energy of nightlife and the comfort of daily rituals. Through close collaboration, we developed the visual language, logo, menus, and flyers, all designed to reflect ShinDig’s bold, communal spirit and make every interaction feel like a moment of recharge and connection.
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Sean Binay, Chad Phillips, Ben Chauchereau
Created a full brand identity for 2 Cents Coffee; all designed to reflect 2 Cents Coffee’s fun and playful energy. The brand highlights the owners’ ambition to provide quality coffee at an affordable price, and capture their youthful, playful energy. The exaggerated, cartoon-like look also reinforces the idea of coffee as a recharge: lively, animated, and buzzing with energy, but still warm and inviting.
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Sean Binay, Ben Chauchereau, Chad Phillips
Developed a complete Augmented Reality experience titled ‘TagSpace.’ This project reimagines graffiti as an interactive, multi-dimensional form of storytelling. Using AR, static tags and murals transform into dynamic 3D visuals, creating a bridge between physical urban spaces and digital expression. Focused on concept development, branding, and designing the user experience to capture graffiti’s raw energy while making it accessible in a new medium.
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Created album covers through generative design. Developed visuals using algorithmic systems that responded to rules, randomness, and repetition. Each cover was the result of both intentional design choices and emergent outcomes from the code, producing artwork that feels organic yet computational. The process emphasized experimentation, iteration, and the idea that music and visuals can share the same generative logic.
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These t-shirt designs merge concept-driven graphics with cultural references to create pieces that are both wearable and expressive. Each project considers how imagery and typography interact with the body, how artwork translates onto fabric, and how the final product communicates a broader narrative—whether connected to music, events, or brand identity. The result is merch that feels timeless while remaining grounded in the communities and aesthetics it represents.
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Developed a complete ad campaign for a mock brand, Ardent Guitars, showcasing skills in campaign planning, social media content creation, and cohesive brand storytelling across platforms. Demonstrates ability to design and organize a full advertising rollout from concept to execution.
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