ben chauchereau
graphic design + art direction






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2CENTS COFFEE2025BRAND IDENTITY





Created a full brand identity for 2 Cents Coffee; all designed to reflect 2 Cents Coffee’s fun and playful energy. The brand highlights the owners’ ambition to provide quality coffee at an affordable price, and capture their youthful, playful energy. The exaggerated, cartoon-like look also reinforces the idea of coffee as a recharge: lively, animated, and buzzing with energy, but still warm and inviting.


2 Cent Coffee is a mobile coffee cart and brand built on the idea of connection—how something as simple as sharing a cup of coffee can spark conversation, community, and shared experiences. The brand identity is inspired by playful nostalgia, drawing from the charm of early 20th-century cartoon graphics to create a warm, inviting personality.


GRAPHIC DESIGN: Sean Binay, Ben Chauchereau, Chad Phillips




BRAND PROPOSAL