ben chauchereau
graphic design + art direction






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TAGSPACE - AR GALLERY2025VISUAL IDENTITY,  ENVIRONMENTAL DESIGN,  BRANDING





Developed a complete Augmented Reality gallery experience titled ‘TagSpace.’ This project reimagines graffiti as an interactive, multi-dimensional form of storytelling. Using AR, static tags and murals transform into dynamic 3D visuals, creating a bridge between physical urban spaces and digital expression. Focused on concept development, branding, and designing the user experience to capture graffiti’s raw energy while making it accessible in a new medium.

Role encompassed concept development, branding, and designing the user experience. Focused on creating a seamless interface that balances the raw, expressive energy of street art with intuitive digital interactions, ensuring the experience is engaging for both casual visitors and those familiar with graffiti culture. This project demonstrates how emerging technology can extend traditional art forms, creating new opportunities for storytelling, participation, and audience connection.