2025
WESTMONT

For LA-based Western-inspired workwear brand Westmont, the brand identity channels the legacy of Western labor through a modern, pared-back lens. Inspired by utilitarian garments, sun-worn materials, and the understated confidence of working culture, Westmont balances durability and refinement within a contemporary urban context.

Creative Direction, Graphic Design, Identity System,
Apparel Graphics

2025
SHINDIG COFFEE

ShinDig Coffee is a pop-up cart operating within raves, festivals, and community gatherings.

2025
APPAREL GRAPHICS

Concept-driven graphics with cultural references to create pieces that are both wearable and expressive.

Product Design, Art Direction, Graphic Design, Apparel Design

2025
FONT DECK

Developed a complete 52 playing card deck. Font deck is a Each suit represents a font category — Sans Serif, Script, Display, and Serif — with every card featuring a unique typeface.

Art Direction, Branding, Package Design

2024
ALBUM DESIGN

Created album covers through generative code. Developed visuals using algorithmic systems that responded to rules, randomness, and repetition.

Product Design, Package Design, Art Direction, Print, Processing/p5.js, Javascript

2025
2 CENTS COFFEE

2 Cent Coffee is a mobile coffee cart and brand built on the idea of connection. The brand identity is inspired by playful nostalgia, drawing from the charm of early 20th-century cartoon graphics to create a warm, inviting personality.

Brand Identity, Design

2023
ARDENT GUITARS

Developed a complete ad campaign for Ardent Guitars; campaign planning, social media content creation, and cohesive brand storytelling across platforms.

Social Media, Branding, Ad Campaigning

ABOUT

Ben Chauchereau is a Graphic Designer based in Los Angeles with a BFA in Graphic Design from Cal State University, Fullerton.

He specializes in designing apparel and brand identity solutions.

He is half Filipino and French and can speak fluent Spanish. He likes to play bass guitar, frequent the library, and cook seafood.

SERVICES

Brand Strategy, Brand Identity, Apparel Graphics, Packaging Design, Product Branding, Social Media & Marketing

CONTACT
Please direct all professional inquiries to:
benchauche@gmail.com

EDUCATION

Cal State University, Fullerton
BFA in Graphic & Interactive Design
Irvine Valley College
AA Fine Arts
Orange County School of the Arts
HS Diploma - Digital Media Conservatory
Seal of Biliteracy - Spanish

EXPERIENCE

2025 - Present: Junior Designer
Good Images LLC
AUG 2024 - DEC 2024: Graphic Design Intern/ Project Manager
Creative AID - A Concept Zombie Project
2020 - Present: Freelance Designer
The Dive Oyster Bar, Transworld Business Advisors

SKILLS

Computer
Adobe Creative Suite, Figma, Maya/3DS MAX, Processing/p5.js, Javascript, Python

EXTRACURRICULAR

DANCESPORT
#2 in the state of California for Ballroom style Smooth, State Championships, Oakland
AAU Junior Olympics
Gold Medal for Ballroom Dancing 2019 Garden Grove, CA
Silver Medal for Ballroom Dancing 2018 Garden Grove, CA, Junior Olympics
US NATIONALS DANCESPORT CHAMPIONSHIP
#3 in the Nation for Latin Formation Team 2019, Nationals, Provo, Utah
#5 in the Nation for High School Latin Syllabus 2019, Nationals, Provo, Utah
#6 in the Nation for High School Syllabus Samba 2018, Nationals, Provo, Utah

RECOGNITION

The Frank M. & Gertrude R. Doyle Foundation
Scholarship Grant 2020-2022
Cal State University, Fullerton
Cum-Laude (3.75 GPA or above)
Seal of Biliteracy
Spanish